Imagination Ink News Archive
Basil's Dream - My Friend Christine Hale's New Novel
(April 20, 2009) -- Chris and I worked on projects at Florida Trend Magazine together years ago. Learn more about Chris and the story
behind her novel, set in Bermuda, at christinehalebooks.com. "Fierce, insightful, and beautifully written, Basil's Dream is rewarding at
every level," says Andrea Barrett.
Houston Writer Has Byline in Forbes "Richest People in the World" Issue
HOUSTON (April 3, 2009) -- Susan Burnell is mingling with the rich and famous again -- in the pages of Forbes magazine, anyway.
The Houston-based writer penned the special advertising section "Corporate Meetings and Incentive Destinations: The Secrets of
Lower-Cost, Higher-ROI Meetings" in the magazine's March 30 issue, which ranks the world's richest people in its cover story.
Among the sources quoted in the section are Gary C. Sain, President and CEO, Orlando/Orange County Convention and Visitors
Bureau; Michael D. Gehrisch, President and CEO, Destination Marketing Association International; Susan Katz, director of corporate
events for True Value Company; and Phil Morabito, president of Pierpont Communications.
The special section discusses strategies for getting the best possible value from face-to-face meetings, which are still considered to
have the highest return on investment of all marketing tools, according to FutureWatch 2009, a survey conducted by Meeting
Professionals International.
IABC Houston Chapter Earns Award of Excellence
ORLANDO, FL (February 6, 2009) -- Susan Burnell, APR, 2007-2008 president of the International Association of Business
Communicators Houston chapter, and current chapter president Theresa Parker accepted IABC's Award of Excellence for Membership
Marketing at the 2009 IABC Leadership Institute in Orlando, Florida. The award recognizes chapters that achieve outstanding success
in attracting and retaining members. The chapter grew its membership by 16 percent in 2008, using strategies developed with chapter
board members and 2006-2007 chapter president Pamela McConathy.
IABC news release
IABC news release - social media version
Susan Burnell Pens Three Special Sections for One Issue
HOUSTON (October 27, 2008) -- Forbes has kept writer Susan Burnell hopping during the last few months. Her bylined special
advertising sections on Corporate Relocation and Corporate Social Responsibility appear in the October 27 issue, along with a non-
bylined section on Workplace Fitness.
Susan Burnell's in the Forbes "400 Richest People in America" Issue
HOUSTON (October 6, 2008) -- Although not featured among the list of the wealthiest, the Houston writer's name does appear as a
byline in the special section on Wind Power. It starts on page 75 of the Oct. 6 special issue of Forbes. Among those Burnell
interviewed were executives at BP, wind power company Gamesa and the American Wind Energy Association. She also discussed
current wind energy research with Dr. Theresa Maldonado,TEES deputy director and associate dean for research in the Dwight Look
College of Engineering at Texas A&M University.
Forbes Special Sections Writer Attends CVB Advisory Board Roundtable
HOUSTON (July 16, 2008) -- Houston writer and PR strategist Susan Burnell, APR will attend the Destination Marketing Association
International (DMAI) conference in Las Vegas this month on behalf of Forbes magazine. Look for her in the Forbes booth and at the
CVB Advisory Board Roundtable hosted by Forbes on July 30.
See last year's Executive Guide to Meetings: What CEOs Need to Know, the special section featuring last year's DMAI attendees and
their destination marketing organizations' success stories.
Houston Writer Pens Forbes Special Section on Massachusetts
HOUSTON (June 2, 2008) -- Susan Burnell's bylined special section "Massachusetts: Investing in Innovation" appears in the June 16,
2008 issue of Forbes. Among the leaders interviewed for the section were VistaPrint CEO Robert Keane; Organogenesis CEO Geoff
MacKay; Dr. Jian Lin, senior scientist at Woods Hole Oceanographic Institution and Betsy Wall, executive director of the Massachusetts
Office of Travel and Tourism.
Burnell Covers San Antonio's "Gospel on the Plaza"
HOUSTON (May 19, 2008) -- Susan Burnell's client American Legacy magazine assigned her to cover the "Gospel on the Plaza" event
at the San Antonio, Texas Soul Food Festival May 16-17. She interviewed celebrity presenters and choir directors and also served as
photographer for the magazine, which co-sponsored the gospel competition with the San Antonio Convention & Visitors Bureau.
Susan Burnell Researches Romantic Getaways
HOUSTON (February 8, 2008) — Just in time for Valentine's Day, Houston-based writer Susan H. Burnell, APR completed an
assignment for The Wall Street Journal titled "The Insider's Florida: Romantic Getaways." more
Burnell Interviews Meeting Planners and Hong Kong Tourism Officials
HOUSTON (January 21, 2008) — Susan Burnell's bylined special section "Corporate Meeting Planning Guide: Engaging Attendees
With International Destinations" appears in the January 28, 2008 issue of Forbes and can be also be viewed on Forbes.com. more
A First for Houston Writer Susan Burnell - Two Bylined Sections in Forbes
HOUSTON (November 15, 2007) — Houston-based writer Susan H. Burnell, APR researched and wrote two bylined special
advertising sections that appear in the same issue of Forbes magazine. "The Alabama Advantage" follows page 110 and "Executive
Guide to Meetings: What CEOs Need to Know" follows page 124 in the November 26, 2007 issue. more
The Wall Street Journal Taps Burnell to Write "Insider's Guide to Florida" Special Advertising Section
HOUSTON (October 11, 2007) — Houston writer Susan H. Burnell, APR has been selected by The Wall Street Journal to research and
write an advertising supplement highlighting Florida places and events favored by locals. The advertorial is slated to appear in the
November 10, 2007 issue. more
Susan Burnell to Write Forbes “Executive Guide to Meetings” Special Section
HOUSTON (July 23, 2007) — Houston-based writer Susan H. Burnell, APR has been selected by Forbes magazine to research and
write an advertising supplement promoting the advantages of destination marketing organizations. more
Houston Writer’s Work Appears in April 23 Issue of Forbes
HOUSTON (April 11, 2007) — Houston-based writer Susan H. Burnell, APR has a bylined special section in the April 23 issue of
Forbes magazine. Titled “Corporate Relocation: Winning Strategies for Executives,” the five-page section begins on page 90. more
(April 20, 2009) -- Chris and I worked on projects at Florida Trend Magazine together years ago. Learn more about Chris and the story
behind her novel, set in Bermuda, at christinehalebooks.com. "Fierce, insightful, and beautifully written, Basil's Dream is rewarding at
every level," says Andrea Barrett.
Houston Writer Has Byline in Forbes "Richest People in the World" Issue
HOUSTON (April 3, 2009) -- Susan Burnell is mingling with the rich and famous again -- in the pages of Forbes magazine, anyway.
The Houston-based writer penned the special advertising section "Corporate Meetings and Incentive Destinations: The Secrets of
Lower-Cost, Higher-ROI Meetings" in the magazine's March 30 issue, which ranks the world's richest people in its cover story.
Among the sources quoted in the section are Gary C. Sain, President and CEO, Orlando/Orange County Convention and Visitors
Bureau; Michael D. Gehrisch, President and CEO, Destination Marketing Association International; Susan Katz, director of corporate
events for True Value Company; and Phil Morabito, president of Pierpont Communications.
The special section discusses strategies for getting the best possible value from face-to-face meetings, which are still considered to
have the highest return on investment of all marketing tools, according to FutureWatch 2009, a survey conducted by Meeting
Professionals International.
IABC Houston Chapter Earns Award of Excellence
ORLANDO, FL (February 6, 2009) -- Susan Burnell, APR, 2007-2008 president of the International Association of Business
Communicators Houston chapter, and current chapter president Theresa Parker accepted IABC's Award of Excellence for Membership
Marketing at the 2009 IABC Leadership Institute in Orlando, Florida. The award recognizes chapters that achieve outstanding success
in attracting and retaining members. The chapter grew its membership by 16 percent in 2008, using strategies developed with chapter
board members and 2006-2007 chapter president Pamela McConathy.
IABC news release
IABC news release - social media version
Susan Burnell Pens Three Special Sections for One Issue
HOUSTON (October 27, 2008) -- Forbes has kept writer Susan Burnell hopping during the last few months. Her bylined special
advertising sections on Corporate Relocation and Corporate Social Responsibility appear in the October 27 issue, along with a non-
bylined section on Workplace Fitness.
Susan Burnell's in the Forbes "400 Richest People in America" Issue
HOUSTON (October 6, 2008) -- Although not featured among the list of the wealthiest, the Houston writer's name does appear as a
byline in the special section on Wind Power. It starts on page 75 of the Oct. 6 special issue of Forbes. Among those Burnell
interviewed were executives at BP, wind power company Gamesa and the American Wind Energy Association. She also discussed
current wind energy research with Dr. Theresa Maldonado,TEES deputy director and associate dean for research in the Dwight Look
College of Engineering at Texas A&M University.
Forbes Special Sections Writer Attends CVB Advisory Board Roundtable
HOUSTON (July 16, 2008) -- Houston writer and PR strategist Susan Burnell, APR will attend the Destination Marketing Association
International (DMAI) conference in Las Vegas this month on behalf of Forbes magazine. Look for her in the Forbes booth and at the
CVB Advisory Board Roundtable hosted by Forbes on July 30.
See last year's Executive Guide to Meetings: What CEOs Need to Know, the special section featuring last year's DMAI attendees and
their destination marketing organizations' success stories.
Houston Writer Pens Forbes Special Section on Massachusetts
HOUSTON (June 2, 2008) -- Susan Burnell's bylined special section "Massachusetts: Investing in Innovation" appears in the June 16,
2008 issue of Forbes. Among the leaders interviewed for the section were VistaPrint CEO Robert Keane; Organogenesis CEO Geoff
MacKay; Dr. Jian Lin, senior scientist at Woods Hole Oceanographic Institution and Betsy Wall, executive director of the Massachusetts
Office of Travel and Tourism.
Burnell Covers San Antonio's "Gospel on the Plaza"
HOUSTON (May 19, 2008) -- Susan Burnell's client American Legacy magazine assigned her to cover the "Gospel on the Plaza" event
at the San Antonio, Texas Soul Food Festival May 16-17. She interviewed celebrity presenters and choir directors and also served as
photographer for the magazine, which co-sponsored the gospel competition with the San Antonio Convention & Visitors Bureau.
Susan Burnell Researches Romantic Getaways
HOUSTON (February 8, 2008) — Just in time for Valentine's Day, Houston-based writer Susan H. Burnell, APR completed an
assignment for The Wall Street Journal titled "The Insider's Florida: Romantic Getaways." more
Burnell Interviews Meeting Planners and Hong Kong Tourism Officials
HOUSTON (January 21, 2008) — Susan Burnell's bylined special section "Corporate Meeting Planning Guide: Engaging Attendees
With International Destinations" appears in the January 28, 2008 issue of Forbes and can be also be viewed on Forbes.com. more
A First for Houston Writer Susan Burnell - Two Bylined Sections in Forbes
HOUSTON (November 15, 2007) — Houston-based writer Susan H. Burnell, APR researched and wrote two bylined special
advertising sections that appear in the same issue of Forbes magazine. "The Alabama Advantage" follows page 110 and "Executive
Guide to Meetings: What CEOs Need to Know" follows page 124 in the November 26, 2007 issue. more
The Wall Street Journal Taps Burnell to Write "Insider's Guide to Florida" Special Advertising Section
HOUSTON (October 11, 2007) — Houston writer Susan H. Burnell, APR has been selected by The Wall Street Journal to research and
write an advertising supplement highlighting Florida places and events favored by locals. The advertorial is slated to appear in the
November 10, 2007 issue. more
Susan Burnell to Write Forbes “Executive Guide to Meetings” Special Section
HOUSTON (July 23, 2007) — Houston-based writer Susan H. Burnell, APR has been selected by Forbes magazine to research and
write an advertising supplement promoting the advantages of destination marketing organizations. more
Houston Writer’s Work Appears in April 23 Issue of Forbes
HOUSTON (April 11, 2007) — Houston-based writer Susan H. Burnell, APR has a bylined special section in the April 23 issue of
Forbes magazine. Titled “Corporate Relocation: Winning Strategies for Executives,” the five-page section begins on page 90. more
 | |  | |  | |  | |  | |  |
 |
Forbes Advertorial Sounds Fanfare for Business in Vancouver and British Columbia
HOUSTON (February 24, 2010) -- Houston writer Susan Burnell, whose work frequently appears in
Forbes, has written a special advertising section trumpeting the business advantages of British
Columbia for the magazine's March 1, 2010 issue. Timed to coincide with the 2010 Olympic and
Paralympic Winter Games, the section quotes British Columbia's Premier Gordon Campbell on the
economic significance of the Games.
The province's clean-energy achievements, its thriving high-quality wood products industry and its rising
status as a Pacific Gateway are featured in the section.
Burnell researched and wrote the bylined piece, "British Columbia: A Natural Fit for Business," working
with Forbes project managers and the British Columbia Ministry of Small Business, Technology and
Economic Development.
Burnell is founder and principal of Imagination Ink Business Writing and Public Relations, serving
clients in the publishing, health care, economic development and technology industries since 1994.
HOUSTON (February 24, 2010) -- Houston writer Susan Burnell, whose work frequently appears in
Forbes, has written a special advertising section trumpeting the business advantages of British
Columbia for the magazine's March 1, 2010 issue. Timed to coincide with the 2010 Olympic and
Paralympic Winter Games, the section quotes British Columbia's Premier Gordon Campbell on the
economic significance of the Games.
The province's clean-energy achievements, its thriving high-quality wood products industry and its rising
status as a Pacific Gateway are featured in the section.
Burnell researched and wrote the bylined piece, "British Columbia: A Natural Fit for Business," working
with Forbes project managers and the British Columbia Ministry of Small Business, Technology and
Economic Development.
Burnell is founder and principal of Imagination Ink Business Writing and Public Relations, serving
clients in the publishing, health care, economic development and technology industries since 1994.
