Imagination Ink Portfolio
Special Sections - Excerpts
"Listen to the locals. They'll tell you about the real
Sunshine State -- discoveries less heralded by
highway signs and glossy postcards, yet well worth
a special trip. Florida executives are especially
attuned to the newest, the most secluded, the most
luxurious and unique experiences the state has to
offer."
Client: The Wall Street Journal
Date: November 10, 2007
Title: "The Insider's Florida"
This special section sponsored by VISIT FLORIDA
used quotes from executives to give readers tips on
places they might entertain business clients or plan
a vacation getaway with their families. Many of the
sources were developed independently by tapping a
network of business communications colleagues in
Florida -- members of FPRA and IABC.
_______________________________________________
“Their story is one of courage in the face of adversity
in foreign skies and at home. The Tuskegee Airmen
entered World War II as a segregated unit and
became one of the most successful flying
organizations in the war.”
Date: May 2005
Title: “Tuskegee Airmen Memorial”
This bylined special advertising section earned a
2005 Silver Quill award from the International
Association of Business Communicators and a
2006 Image Award from the Florida Public Relations
Association.
________________________________________
“…the Greater Houston region has prosperity in its
veins. Energized, fit and focused, the Houston
business community is aligned to accomplish bold
goals for economic expansion…”
Client: Forbes magazine
Date: April 24, 2006
Title: "Greater Houston Region:
Houston Partnership, this bylined special advertising
section supported key messages from the economic
development group's 2005-2015 strategic plan.
________________________________________
“A land of diamonds, shimmering trout, hot springs
and cool pine forests, Arkansas is also favored
terrain for global corporations.”
Client: Forbes magazine
Date: November 14, 2005
Title: “Arkansas: A Natural for Business
section was written during a power outage after
Hurricane Rita blew by Houston. With notebook
computer plugged into the cigarette lighter of our
Chevy Silverado, I worked while my husband drove
around. The deadline was met.
________________________________________
More Samples
Newsletter
Web content
News release
Business article
"Listen to the locals. They'll tell you about the real
Sunshine State -- discoveries less heralded by
highway signs and glossy postcards, yet well worth
a special trip. Florida executives are especially
attuned to the newest, the most secluded, the most
luxurious and unique experiences the state has to
offer."
Client: The Wall Street Journal
Date: November 10, 2007
Title: "The Insider's Florida"
This special section sponsored by VISIT FLORIDA
used quotes from executives to give readers tips on
places they might entertain business clients or plan
a vacation getaway with their families. Many of the
sources were developed independently by tapping a
network of business communications colleagues in
Florida -- members of FPRA and IABC.
_______________________________________________
“Their story is one of courage in the face of adversity
in foreign skies and at home. The Tuskegee Airmen
entered World War II as a segregated unit and
became one of the most successful flying
organizations in the war.”
Date: May 2005
Title: “Tuskegee Airmen Memorial”
This bylined special advertising section earned a
2005 Silver Quill award from the International
Association of Business Communicators and a
2006 Image Award from the Florida Public Relations
Association.
________________________________________
“…the Greater Houston region has prosperity in its
veins. Energized, fit and focused, the Houston
business community is aligned to accomplish bold
goals for economic expansion…”
Client: Forbes magazine
Date: April 24, 2006
Title: "Greater Houston Region:
- A Dynamic Center for Business”
Houston Partnership, this bylined special advertising
section supported key messages from the economic
development group's 2005-2015 strategic plan.
________________________________________
“A land of diamonds, shimmering trout, hot springs
and cool pine forests, Arkansas is also favored
terrain for global corporations.”
Client: Forbes magazine
Date: November 14, 2005
Title: “Arkansas: A Natural for Business
- and Pleasure”
section was written during a power outage after
Hurricane Rita blew by Houston. With notebook
computer plugged into the cigarette lighter of our
Chevy Silverado, I worked while my husband drove
around. The deadline was met.
________________________________________
More Samples
Newsletter
Web content
News release
Business article
Newsletter Articles - Excerpts
"Think of personality as the way we're hardwired,"
says Alise Isbell, owner of Write Wise
Communications, LLC. "It's related to the way we
process information. Work style is a combination of
personality, the work environment and
organizational culture, and preference -- our comfort
zone."
Client:
Date:
Title:
The quarterly FAP newsletter is written for the faculty
of the University of South Florida's College of
Medicine on behalf of Wood & Associates, Tampa.
It address issues in a fresh way to help physicians
and faculty thrive in a challenge-filled working
environment. Contact us for a copy of the
newsletter's current editorial calendar.
Magazine Articles - Excerpts
"It's about the memories, not about the food," says
Savannah restaurateur and cookbook author Paula
Deen, host of Paula's Home Cooking and Paula's
Party on The Food Network. "Having dinner together
as a family is so important -- it's a healing process
we all need at the end of a hectic day."
Client:
Date:
Title:
Written for a Savannah hospital system in
conjunction with Blue Ridge Advertising, this Smart
Living magazine cover story was part of a
successful year-long celebrity series featuring
individuals with a Savannah connection. Celebrity
interviews were structured to include health
messages along with personal anecdotes.
________________________________________
"He was staying up all night, playing in jazz clubs,
recording music and eating restaurant food. Then
came the wake-up call: Ben Tucker learned he had
Type 2 diabetes. For the energetic jazz performer,
composer, businessman and community leader, it
was time for a change of tune - a major lifestyle
adjustment."
Client: St. Joseph's/Candler Health System
Date: Summer 2006
Title: “Diabetes...& All That Jazz"
Another "Smart Living" magazine cover story
featured jazz musician Ben Tucker. Founder of the
Telfair Jazz Society, Tucker is a spokesman for the
St. Joseph's/Candler African-American Men's
Health Initiative. The magazine was developed in
conjunction with Blue Ridge Advertising, Roanoke,
Virginia.
_________________________________________
"Think of personality as the way we're hardwired,"
says Alise Isbell, owner of Write Wise
Communications, LLC. "It's related to the way we
process information. Work style is a combination of
personality, the work environment and
organizational culture, and preference -- our comfort
zone."
Client:
Date:
Title:
The quarterly FAP newsletter is written for the faculty
of the University of South Florida's College of
Medicine on behalf of Wood & Associates, Tampa.
It address issues in a fresh way to help physicians
and faculty thrive in a challenge-filled working
environment. Contact us for a copy of the
newsletter's current editorial calendar.
Magazine Articles - Excerpts
"It's about the memories, not about the food," says
Savannah restaurateur and cookbook author Paula
Deen, host of Paula's Home Cooking and Paula's
Party on The Food Network. "Having dinner together
as a family is so important -- it's a healing process
we all need at the end of a hectic day."
Client:
Date:
Title:
Written for a Savannah hospital system in
conjunction with Blue Ridge Advertising, this Smart
Living magazine cover story was part of a
successful year-long celebrity series featuring
individuals with a Savannah connection. Celebrity
interviews were structured to include health
messages along with personal anecdotes.
________________________________________
"He was staying up all night, playing in jazz clubs,
recording music and eating restaurant food. Then
came the wake-up call: Ben Tucker learned he had
Type 2 diabetes. For the energetic jazz performer,
composer, businessman and community leader, it
was time for a change of tune - a major lifestyle
adjustment."
Client: St. Joseph's/Candler Health System
Date: Summer 2006
Title: “Diabetes...& All That Jazz"
Another "Smart Living" magazine cover story
featured jazz musician Ben Tucker. Founder of the
Telfair Jazz Society, Tucker is a spokesman for the
St. Joseph's/Candler African-American Men's
Health Initiative. The magazine was developed in
conjunction with Blue Ridge Advertising, Roanoke,
Virginia.
_________________________________________
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How to Work With
Your Special Section
Writer
Tips that will save you
time and work when
your company is
participating in an
advertorial or special
section.
Your Special Section
Writer
Tips that will save you
time and work when
your company is
participating in an
advertorial or special
section.
Links to Special Sections
Forbes - Corporate Guide to Meetings
Forbes - Massachusetts
Forbes - Alabama
Forbes - Houston
Forbes - Maryland
Forbes - Corporate Guide to Meetings
Forbes - Massachusetts
Forbes - Alabama
Forbes - Houston
Forbes - Maryland
Wood & Associates, Faculty Assistance
Program Newsletter
February 2008
"Short Fuses, Live Wires and Dead Batteries:
Overcoming Personality and Work Style
Differences"
Program Newsletter
February 2008
"Short Fuses, Live Wires and Dead Batteries:
Overcoming Personality and Work Style
Differences"
St. Joseph's/Candler Health System
Winter 2007
"Gathering Around the Table with Paula Deen"
Winter 2007
"Gathering Around the Table with Paula Deen"
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