A Wealth of Opportunity: Houston Writer Scores Another Forbes Byline
HOUSTON (March 14, 2012) – How did Susan Burnell get her name in Forbes magazine’s Billionaires issue? It’s
not for her wealth but as author of a special section about innovation in Northern Virginia.
The Houston writer penned the special advertising section “Northern Virginia Technology Council: Empowering and
Connecting Technology’s Innovators” in the magazine’s March 26 issue, which ranks the richest people on the
planet in its cover story.
Burnell worked with economic development groups, university leaders and business executives to develop section
content, which required 10 phone interviews in the space of 10 days. Building on key messages used by NVTC to
promote the region’s advantages for technology-focused business, research, education and employment, she
crafted narrative that included commentary by each leader interviewed. Forbes staff provided editing and design for
Among the sources quoted in Burnell’s bylined section are Northern Virginia Technology Council (NVTC) President
and CEO Bobbie Kilberg; Fairfax County Economic Development Authority President and CEO Gerald L. Gordon, Ph.
D.; Consumer Electronics Association president and CEO Gary Shapiro; and physicist Ali Eskandarian, Ph.D., Dean
of The George Washington University College of Professional Studies and GW’s Virginia Science and Technology
“Projects like this allow me to work with smart people and big ideas,” says Burnell. “Promoting innovation is exciting
and Northern Virginia has some great stories to tell. Readers can learn how a spirit of cooperation and support for
technology innovators is helping to build wealth and opportunity throughout the region.”
“Northern Virginia Technology Council: Empowering and Connecting Technology’s Innovators” begins on page 141
of the March 26, 2012 issue of Forbes.
About Susan Burnell, president, Imagination Ink Business Writing & Public Relations
Award-winning independent business writer Susan H. Burnell, APR has covered economic development, health
care, financial services, technology, human resources, corporate social responsibility and other business topics for
more than 18 years. Her bylined special sections appear regularly in Forbes. Burnell also writes for Bay Area
Houston’s Change Magazine and a variety of clients in Texas and Florida. Burnell is accredited in public relations
(APR) and is a member of the International Association of Business Communicators, the Florida Public Relations
Association and the Greater Houston Women’s Chamber of Commerce. She founded Imagination Ink Business
Writing and Public Relations in 1994.
For more information contact:
Susan H. Burnell, APR
Imagination Ink Business Writing and Public Relations
9597 Jones Road #349
Houston, TX 77065